“ROAS up 0.6 vs last 7d. CPL down to $38. Deploy more to Pmax?”
service niches we ship systems into, live in production today.
/definition
PYKSL is a performance marketing and AI automation agency that builds compounding growth systems for service businesses, across trades, health, finance, legal, home services and beauty. We do not sell hours. We engineer paid media, AI agents and web infrastructure that work together as one engine.
Each tile is a working module, a campaign type, a deployed agent, a piece of web infrastructure, or an ops integration. We mix them per client. None of them are theoretical.
↳ all 24 ship in a typical 60-day system build_
Paid media, AI infrastructure, and conversion-grade web, built to work as one. Each one feeds the next. None of them run without the others.
Meta, Google, TikTok, LinkedIn, built around your unit economics.
Senior media buyers staffed on every account, plus a creative pipeline that ships weekly. Optimised against real margin, not vanity ROAS.
Explore paid mediaCustom Claude- and GPT-powered agents wired into your stack.
Lead qualification, follow-up, reporting, content engines. Built to replace tasks, not just summarise them.
Explore ai agents & automationHigh-converting Next.js 14 builds. Engineered for AI engines and ad traffic.
Crawlable by AI, indexable by Google, converts ad clicks at 8%+. Core Web Vitals under target by default.
Explore web infrastructureWe don't ship ChatGPT wrappers. Every agent has an owner, a kill-switch, a Langfuse dashboard and a defined success metric.
Lead Qualifier
Reads every inbound enquiry, scores against your ICP, routes to the right rep.
Missed-call agent
Texts back within 9 seconds of a missed call. Books or hands off to human.
Reporting agent
Daily summary across ad accounts, CRM and call data. Slack at 7am sharp.
Follow-up engine
60, 180 day nurture sequences with branching logic per buyer signal.
Reviewer
Post-job review request, sentiment-watch and reputation defence in one loop.
Content engine
Weekly insights drafts, briefs and SOPs from your brand voice + data.
Custom agents on request. Every build is yours: code, prompts, observability.
BUILD_YOUR_OWNWe pick verticals where unit economics work, decision cycles are real, and lifetime value pays for the system in under 90 days.
Not on this list? The audit is still free.
Four stages. The first three take 37 days. The fourth runs forever.
Contract → fully optimised system. Most agencies haven't shipped a brief by day 37.
Deep-dive into your acquisition data, funnel, CRM, ad accounts and competitor positioning. Output: a written growth thesis.
We map the system. Channels, agents, landing pages, automations, reporting layer. You see the full blueprint before we build.
Campaigns live, agents deployed, pages shipped. We optimise weekly against your actual margin.
Every system feeds the next. CAC drops. LTV climbs. We re-audit every 90 days.
Aggregated across active engagements, q2 2026. Full case data sits behind the first call.
Real ad accounts, real CRM data, real call recordings. Full case studies (with names and dashboards) live in /work, released after the first call.
$1,500/mo Google Ads · no call tracking · 11% close rate
$6,800/mo · CallRail + missed-call agent · 28% close rate
Booked 240 consults/mo · 38% no-show rate · $96 wasted spend per slot
Booked 290/mo · 20% no-show · $11 booking deposit handled by agent
All inbound triaged by humans · 60% unqualified · 14-day cycle
Aria pre-qualifies on affordability · 38% unqualified · 9-day cycle
One-off jobs · 19% re-booked within 60 days · no LTV tracking
Forge writes seasonal nudges · 51% re-booked · LTV dashboard live
↳ 32 active client systems · q2 2026
ALL_WORKWe won't pretend retainers don't exist. Here's how the three models actually compare on the things that matter.
We won't quote on the website, every service business has different unit economics. We will tell you the structure, and we'll tell you the math on the call.
↳ audit fee credits against first month_
A 7-day deep-dive. Output: a written growth thesis you can act on with or without us.
30-day system build. Campaigns live, agents deployed, pages shipped. We optimise weekly.
Month 2 onward. Base fee + performance layer tied to leads, bookings or revenue.
No retainers. No minimum spend. We require unit economics that work, if they don't, we'll tell you in the audit.
We publish aggregates. Full case studies (with names, ad accounts and CRM data) live in /work, accessible after the first call.
“We replaced our agency, our SDR, and two contractors. The compounding part is real, month 6 looked nothing like month 1.”
“The agents do work my team used to take a week to do. Reporting agent alone saved us 12 hours a month.”
“First agency that quoted us a system instead of a deliverable list. Made the rest easy.”
“We replaced our agency, our SDR, and two contractors. The compounding part is real, month 6 looked nothing like month 1.”
“The agents do work my team used to take a week to do. Reporting agent alone saved us 12 hours a month.”
“First agency that quoted us a system instead of a deliverable list. Made the rest easy.”
Eight questions we get on every first call. If yours isn't here, the audit form gives us 24 hours to answer it properly.
We work with service businesses doing between $1M and $30M in annual revenue, typically with 5–100 staff. Below that we're overkill. Above that, you usually need an in-house team.
30 minutes. We review your acquisition data, ad accounts and unit economics. You leave with a thesis, whether you engage us or not.
