Practices that compete on positioning, not Google bid.
Law firms, accountants, consultants, professional services. The buyer is high-intent, high-value, and decision-cycle-long. We build authority systems alongside paid acquisition.
Three problems. We solve all three in the first 30 days.
Patterns we've seen across every account in this vertical. The system targets them directly.
Bidding wars on legal keywords are unwinnable for most firms
If the top three firms in your city are bidding $80 a click, you can't outspend them. We win on positioning, not budget.
Most professional services sites read like LinkedIn About sections
Buyers don't care about your founding year. They care if you've solved their specific problem before. Our sites convert because they're written for the buyer's question.
Referrals plateau
Every successful firm gets here. Owned acquisition is the only path past the ceiling, and it has to be built before referrals dry up.
Tested across multiple clients. Same engine, tuned per vertical.
Six to nine moving parts depending on size. Each one auditable in your accounts on day one.
- 01Google Search for specialty/practice-area intent
- 02LinkedIn for B2B advisory businesses
- 03Authority content engine (Forge), long-form, expert-bylined, schema-marked
- 04AI agent: intake qualification, conflict check, scheduling
- 05Case study and outcome documentation pipeline
- 06Local SEO + Google Business Profile management
- 07Speaking + media placement support
- 08Quarterly thought-leadership programme
Ranking improvements for practice-area keywords, alongside 2.1× qualified enquiries.
Aggregate across active legal & professional clients, 2024–25
Direct answers.
- 01
We need conflict checks before we engage. Can the agent handle that?
Yes. Aria reads inbound enquiries, runs a conflict check against your matter database, and only routes clean enquiries to partners. Conflicted ones get a templated polite decline.
- 02
How do you handle attorney advertising rules?
We've shipped under multiple bar association rules. Every disclaimer, every comparative claim, every testimonial goes through compliance review before live.
- 03
How long until we see ranking movement?
Long-tail practice-area pages typically rank within 60 days. Head terms take 6 to 12 months. The system compounds, the early wins fund the later ones.
One audit. Legal & professional services-specific.
30 minutes. We pull your legal & professional services accounts, walk through the system, and write a thesis specific to your numbers.