Home services that own the suburb, not just bid on it.
Cleaning, landscaping, pest, pool, lawn. Local + recurring revenue is the model. We build acquisition that compounds because every job becomes a repeat customer.
Three problems. We solve all three in the first 30 days.
Patterns we've seen across every account in this vertical. The system targets them directly.
Most home services don't track LTV
First-job CPL is the wrong metric. We build the system to know which channels deliver lifetime value, not just initial bookings.
Retention is unbuilt
Recurring revenue is unlocked by retention systems, not just acquisition. We build both.
Local SEO + paid is the lethal combo
Most agencies do one or the other. The compounding curve needs both, properly wired together.
Tested across multiple clients. Same engine, tuned per vertical.
Six to nine moving parts depending on size. Each one auditable in your accounts on day one.
- 01Google Local Service Ads + Search
- 02Meta for promo-driven first-job acquisition
- 03Suburb-level landing pages (programmatic)
- 04AI agent: quote intake, scheduling, recurring upsell
- 05Retention sequences: post-job, seasonal, dormant reactivation (Pivot)
- 06Review automation across Google, Trustpilot, industry directories (Verity)
- 07Crew-level reporting (which crew, which suburb, which margin)
- 08Recurring booking system + rebook nudges
New customer acquisition, alongside 2.4× recurring customer revenue.
Aggregate across active home services clients, 2024–25
Direct answers.
- 01
We do one-off jobs, recurring is hard to push.
Most one-off jobs CAN be converted to recurring with the right post-job nudge. We've taken cleaning operators from 19% rebook rate to 51% in 90 days. The agent does the asking, every time, without forgetting.
- 02
How granular does the suburb-level targeting get?
Down to postcode or zone where the data supports it. We weight spend toward suburbs where your existing customer LTV is highest, not just where the leads are cheapest.
- 03
Do you handle multi-crew operations?
Yes. We tag every booking to a crew and route based on capacity, geography and margin. Dashboard shows crew-level profitability so you can spot the under-performers.
One audit. Home services-specific.
30 minutes. We pull your home services accounts, walk through the system, and write a thesis specific to your numbers.